JDE Business Culture: From Merger To Fully-Intergrated Champions Of Coffee Democracy

Breakthrough transformed the JDE business culture by reaching 3,000 of JDE’s 12,000 employees worldwide, providing them with the capabilities that would be the bedrock of the newly-formed company’s culture of ‘Pride and Performance’. BUSINESS CASE FOR JDE BUSINESS CULTURE TRANSFORMATION In 2015, Mondelez International Coffee and D.E. Master Blenders, merged to create the second largest coffee company in the world, [...]

A Digital Mindset Is A Breakthrough Mindset

Consultants over-complicate Digital and the Digital Mindset to try to trick corporates into spending millions.  In this article Breakthrough's Director of Digital Transformation de-bunks the complexity and explains why Digital Transformation is about putting your people first. What do we mean by Digital? We work with global clients and what we’ve found is that when I talk about ‘Digital Disruption’ [...]

SXSW 2018 : Westworld, TechArt and play

WHAT CAN BUSINESSES LEARN FROM THE WORLD OF TECHART AND PLAY?   What do TechArt and cowboys have in common? With all the latest tech and a VR cinema full of 4000 films, why was the most talked about experiences at SXSW 2018 essentially just a big theme park for adults? This year, in a real-life ghost town on the [...]

SXSW 2018 : What businesses can learn from Machine Learning and Gaming

There were many talks at SXSW this year about the future of machine learning and AI, and the impact they will have on the workplace and our everyday lives. One thing that kept coming up in talks and panel discussions was the computer programme; AlphaGo. What is AlphaGo? Go was invented in ancient China over 2,500 years ago. It is [...]

SXSW 2018: Purpose driven Brands

Having a purpose driven brand is more important now than ever before. Gen Z’s are ‘Digital Natives’; they have been advertised to their entire lives through data-driven marketing and transmedia product placement. They know when they are being sold to, and they expect much, much more. They know the value of their data and their loyalty. Therefore, they need to [...]