In recent years, the concept of well-being has transcended from being a mere corporate buzzword to becoming a crucial aspect of sustainable business growth. Before, it was a box to tick, but recently it has become foundational to bring about positive outcomes. Be it in the bottomline, employee satisfaction or the overall organisation, people want “in” as opposed to a grind culture as well-being continues to be significant. Research and our experience shows that a workplace that prioritises employee well-being can significantly impact productivity, creativity, and ultimately long-term profitability. This blog delves into the economics of well-being in business and the workplace, exploring its importance, benefits, and how investing in employee well-being can be effectively incorporated from a long-term profit perspective.


The Changing Dynamics of the Modern Workplace

The traditional view of the workplace, the 9-to-5 mental oil-machine for productivity and profit, underwent a modernisation mixed with increased expenses and the insatiable needs of capitalism. This resulted in the grind culture where you overwork yourself mentally and physically to be relevant and important – a “work hard play hard culture” with the emphasis on work hard. But this perspective has very recently gone through a significant transformation. Today, forward-thinking organisations recognise that their most valuable asset is their people. The changing dynamics of the modern workplace have led to an increased emphasis on employee well-being, recognising that a content, healthy, and motivated workforce is vital for sustained success.

The Link between Well-being and Long-Term Profit

Enhanced Productivity

Numerous studies have demonstrated the strong correlation between employee well-being and productivity. Happier and healthier employees tend to be more engaged in their work, resulting in increased efficiency and output. For instance, a study published in the Journal of Occupational and Environmental Medicine reinforces the economics of well-being in business. The study found that employees who reported higher well-being scores were associated with a 27% increase in productivity compared to those with lower well-being scores.

Reduced Turnover Costs

High turnover rates can be detrimental to a company’s bottom line due to recruitment, onboarding, and training expenses. Investing in well-being initiatives can enhance employee satisfaction and retention, thereby reducing turnover costs. According to Gallup’s State of the American Workplace report, companies with engaged employees experience 41% lower absenteeism and 59% lower turnover rates.

Attraction of Top Talent

A company that prioritises employee well-being creates a positive reputation and becomes a desirable employer. In a competitive job market with more conscious jobseekers, such organisations can attract and retain top talent more effectively. A Glassdoor survey revealed that 75% of respondents consider a company’s culture and workplace quality before applying for a job.

Integrating Well-being into Business Strategy

Employee well-being sometimes ends up being a one-off practice, which has no real effect on the business nor the employees. More often than not, organisations knowingly or unknowingly opt for deceptive “well-being washing”. This involves using well-being buzzwords, offering superficial perks, or creating the illusion of a positive work environment while neglecting essential aspects of employee welfare. To effectively incorporate well-being into a business’s long-term strategy a thoughtful approach is necessary. Here are some steps to consider:

Conduct a Well-being Assessment

Start by assessing the current state of well-being within the organisation. Surveys on absenteeism, productivity, employee engagement, and turnovers can indicate overall employee health. Focus groups and interviews can help identify areas that need improvement and determine the specific needs and preferences of the employees. You can complete our scorecard to receive an evaluation of your organisation’s health.

Develop Well-being Programmes

Based on the assessment, design and implement comprehensive well-being programmes. These initiatives can include mental health support, physical wellness activities, flexible work arrangements, and ongoing learning and development opportunities.

Foster a Positive Work Culture

Company culture plays a significant role in employee well-being. Leaders must promote an inclusive and supportive work environment, emphasising open communication and empathy. A workplace must embrace diversity and generate a strong sense of belonging for all associates. A high-performance work culture also provides challenge and opportunities for individuals and teams to learn and grow.

Measure and Evaluate Impact

It is crucial to regularly measure the impact of well-being initiatives on employee satisfaction, productivity, and overall business performance. There is no one-for-all programme. According to these reports, programmes should be continually refined and improved- continuity of such programmes and making necessary modifications if required will bring in the desired long-term business results.

Real-Life Business Examples of Profitable Well-being Initiatives

Johnson & Johnson

Johnson & Johnson’s comprehensive employee well-being programmes have become a benchmark for other companies and clearly points out the economics of well-being from business profitability view. Their “Health & Wellness” initiatives include health risk assessments, fitness centres, and mental health support. A case study by the Harvard Business Review reported that Johnson & Johnson achieved a return investment of $2.71 for every dollar spent on well-being programmes, due to reduced healthcare costs and improved employee productivity.


Google is renowned for its commitment to employee well-being. The company offers a plethora of perks, such as free gourmet meals, on-site healthcare, and mindfulness programmes. According to a study published in the Academy of Management Perspectives, Google’s well-being initiatives resulted in a 37% reduction in work-related stress, leading to higher productivity and creativity among employees.


Deloitte, a global consulting firm, invested in mental health support programmes to address workplace stress and burnout. As a result, they observed a decline in absenteeism and a boost in employee engagement. A Deloitte case study reported that every dollar invested in mental health initiatives yielded a return of $1.62.


The economics of well-being in business and workplace is not merely a cost but a strategic investment that can yield significant long-term profitability. By fostering a positive and supportive work environment, companies can enhance employee productivity, reduce turnover costs, and attract top talent. The success stories of companies like Johnson & Johnson, Google, and Deloitte exemplify the positive impact of prioritising employee well-being on the bottom line. As businesses continue to recognize the value of well-being, they pave the way for a prosperous future, where both employees and organisations thrive.


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