CREATING A GROWTH MINDSET
Breakthrough had a key role in facilitating the early development of critical future initiatives such as Global Branding and Innovation and the transformation of Wrigley into a Total Confectionery Company.
In 2002, Wrigley posted its highest growth since 1949. Breakthrough was instrumental in creating the organisational culture that enabled Wrigley’s explosive business growth from $2.4bn to $5.2bn Sales.
Wrigley hit their Aspiration of $5bn in sales two years ahead of their strategic plan. By the end of 2007, the gap between the Business-as-Usual Target and The Breakthrough Accelerated Target was worth an additional $1bn.
In 2008 Wrigley was sold to Mars Inc. for $23 bn