THE BREAKTHROUGH DIGITAL EXPERIENCE

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Insights2023-01-26T12:45:17+00:00

THE BREAKTHROUGH INSIGHTS

THOUGHT LEADERSHIP AND UPDATES FROM THE TEAM

A Digital Mindset Is A Breakthrough Mindset

Consultants over-complicate Digital and the Digital Mindset to try to trick corporates into spending millions.  In this article Breakthrough's Director of Digital Transformation de-bunks the complexity and explains why Digital Transformation is about putting your people first. What do we mean by Digital? We work with global clients and what we’ve found is that when I talk about ‘Digital Disruption’ [...]

SXSW 2018 : Westworld, TechArt and play

WHAT CAN BUSINESSES LEARN FROM THE WORLD OF TECHART AND PLAY?   What do TechArt and cowboys have in common? With all the latest tech and a VR cinema full of 4000 films, why was the most talked about experiences at SXSW 2018 essentially just a big theme park for adults? This year, in a real-life ghost town on the [...]

SXSW 2018 : What businesses can learn from Machine Learning and Gaming

There were many talks at SXSW this year about the future of machine learning and AI, and the impact they will have on the workplace and our everyday lives. One thing that kept coming up in talks and panel discussions was the computer programme; AlphaGo. What is AlphaGo? Go was invented in ancient China over 2,500 years ago. It is [...]

SXSW 2018: Purpose driven Brands

Having a purpose driven brand is more important now than ever before. Gen Z’s are ‘Digital Natives’; they have been advertised to their entire lives through data-driven marketing and transmedia product placement. They know when they are being sold to, and they expect much, much more. They know the value of their data and their loyalty. Therefore, they need to [...]

SXSW 2018 Review : 3 Actions for your business

From SXSW 2018 we’ve summarised the 3 key actions for your business to take.  These actions will help to capitalize on future trends relevant to every sector of business. Each year SXSW brings together a cross-section of industry leaders and creative minds to converge, collaborate, and decide once and for all, on the “next big thing”. However, with over 5000 [...]

SXSW 2018: The Loneliness Epidemic

The world is being gripped by a "loneliness epidemic". And so it made sense that the meta-trends this year at SXSW was that of human connection. With the rise of connectedness through technology, the need for play, escape and real experience, away from a screen has grown. Despite having more access to each other, we are feeling lonelier than ever [...]

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