The Leadership Team and Breakthrough designed a four-phase Programme, carried out over a 9-month period.
British Airways’ Breakthrough BIG TALK®, 100 Business Class customers generated new groundbreaking insights; including priceless consumer insights and creative outputs for marketing and promotion.
We brought elements of the Club Brand team together including advertising, promotional and design agencies. This provided a source of new thinking about business flying, the brand, the customer and the future.
The Breakthrough Intensive designed the strategy and execution for the future. It then implemented the strategy through a focused set of multi-functional team-based projects.